Starting with this type of targeted approach will help you narrow your focus to those that will be best suited to deliver quality leads and ROI. Using this product integration you can take your own first-party data and match it against the LinkedIn global member base to reach the right audience at the right stage of the buyer journey. ![]() LinkedIn Marketing Solutions and Salesforce Ad Studio have partnered to help you target specific segments of your prospects and customers. In a business-to-business context, a high-quality audience typically includes a professional audience, with high purchasing power, and a level of interest in your product or service. The foundation of high-quality lead generation is a high-quality audience. Here are a few takeaways to get you started. In a recent webinar, LinkedIn and Salesforce joined forces to show marketers how to supercharge their lead generation efforts through digital advertising. When we think about lead generation there are three core objectives: reach the right audience, generate engagement, and convert that audience to leads. High-quality lead generation is clearly important, yet remains a challenge. In a recent survey by DemandWave, 56% of marketers identified delivering quality leads and proving ROI on those leads as their biggest marketing challenge. ![]() This post is co-authored with Johanna Kimura, Product Marketing Manager at LinkedIn
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